For anyone who follows a celebrity on Instagram and wonders how she manages to throw a killer look together day after day, or where he found that amazing leather jacket, getting a peak into their closets is a blast of style inspiration. Stephanie Mark and Jake Rosenberg had the same curiosity. “We thought it would be fun and interesting to see what it is really like in stylish people’s homes and closets,” says Mark. The pair did six photos shoots and when they posted them on their new site, Coveteur, it crashed.

Coveteur has evolved into a daily habit for the style conscious, covering luxury fashion and lifestyle trends, and the people behind them. Its editorial mix, fresh photography and insider-y voice has helped it stand out a crowded market, and after five years of steady growth, Coveteur has taken a big leap forward. Several of them, actually.

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