IN THE NEWS: WHY THIS FROZEN MEAL MAKER BACKED BY SERENA WILLIAMS AND GWYNETH PALTROW JUST GOT $43 MILLION

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Via Fortune.

Olympic gold medalist Shaun White and celebrity chef Bobby Flay are throwing their names behind frozen meals.

To be specific, the sports star and restauranteur are throwing their names behind gluten-free, vegan, and largely paleo-friendly frozen meals through New York City startup Daily Harvest.

On Tuesday, the food delivery startup hoping to reinvent frozen’s reputation in the era of clean eating announced that it had raised some $43 million in a second round of funding, led by venture capital firm Lightspeed Venture Partners, with participation from VMG Partners, M13, actress Haylie Duff, Bobby Flay and Shaun White.

“I’m so impressed with Daily Harvest’s quality and approach to good living and healthful eating that I literally begged the founders to let me invest,” Flay told Fortunevia email. “The word vegan is now inclusive of everyone interested in living a better lifestyle and Daily Harvest is no exception.”

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